“Cup” is another word for “taste,” and as I will explain, cupping coffee is always done under the same circumstances regardless of bean type or blend elements. The beans are purchased and shipped to us here in Gävle, Sweden, the home of Gevalia, located two hours outside of Stockholm. When the beans arrive, they are checked for color and roasted in our factory. A note here: beans are green before they are roasted, at which time they become the rich brown color we are used to and grind to enjoy our morning coffee.
Once the beans have been ground, we’re ready to cup. Here at Gevalia, we cup at one of several cupping tables in our laboratory, which is a round table about four feet in diameter and can be spun, much like a Lazy Susan. A low stool is placed next to the table for the Master Taster, and there are two sinks on either side to emit the coffee from the mouth after the taste has been determined. All the way around the edge of the table, we place glasses (about 35 to 50, depending on the bean or blend being tasted) with six grams of roasted, ground coffee at the bottom. Hot water between 92-96°C (198°F-205°F) is poured over the grounds and we wait 14 minutes for the mixture to cool to 60-65°C (140°F-149°F). This is the optimal temperature at which to cup coffee.

One may start cupping with any of the glasses on the table. I always use the same approach, with the table on my right side and my spoon in my right hand. My cupping spoon is round, like a soup spoon, but a bit smaller and about twice as deep. My spoon is my treasure and I have used it for over thirty years. It bears a silver engraving that lets the rest of the lab know which spoon is mine. With my spoon in hand and seated with the cupping table on my right, I am ready to taste.
First, I inhale the coffee’s aroma and then dip my spoon about halfway into the glass. I slurp the coffee from the spoon, swishing the coffee around my mouth to ensure that it hits the back of my tongue, where bitterness is best detected. Even though my mother always told me not to slurp my soup when I was young, slurping is an essential part of cupping and the best way to get the coffee to all of the regions of the tongue and to saturate as many nerve-endings as possible. I then swirl the coffee around my mouth to assess the coffee’s acidity and body – something we call “mouth feel.” This helps me evaluate the texture and consistency of the coffee, and also permits me to detect any defects in taste, such as rancidity or murkiness. After considering the mouthful, I spit the coffee into a small sink secured below the cupping table. And I move on to the next glass, until the entire table has been tasted.
I note my observations and provide a final analysis of the samples. It’s through this process that we at Gevalia fulfill our commitment to providing only the best-tasting coffee. I repeat this process several times a day and usually cup up to 300 cups of coffee every day.
2 comments:
Hello Mr. Pettersson~
Your post just answered so many questions that I've often wondered about at times, for example, when I smell my Hazelnut coffee brewing or when I'm pouring my cup and smelling the aroma. I LOVE IT! It invigorates me. The best part is always yet to come at that point because I haven't yet had my first TASTE. For me, that one is ALWAYS THE BEST!!
I have often wondered WHO and HOW it is decided which coffee is chosen and wow, I just got a first rate education from the Master Taster himself!!!
Thank You So Much for your post. It was fascinating to me.
Hello Kelly Ann:
I am so pleased that you found my post helpful. I always love to hear how passionate people are about their morning coffee, as I think that passion for the bean is the most important part of being a Master Taster. I hope you will continue to enjoy my posts and that you will let me know if you have any questions. Thank you for your post - I am happy to know that others are as excited about the aromas and tastes of coffee as I am.
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