At Kona, it is always very exciting to cup the world’s most exclusive coffee bean. Kona coffee grows only on the volcanic slopes of the Kona region in Hawaii, which certainly limits the acreage on which coffee can be grown.
In my travels, there is one constant theme: people always share stories about their favorite cup of coffee. While each story is unique, the storytellers share a devotion to coffee. And for Kona drinkers, the amount of coffee grown per year is limited, and it is essential that only the best beans be offered to customers. So, for everyone whose favorite cup of coffee is Kona, the Kona Coffee Cupping Competition is of utmost importance. Indeed, while I am at Kona, I know that cupping the year’s coffee harvest is pivotal for the drinkers of the year’s Kona offering.
My goal at Kona is to choose the Kona bean that will mean every Kona drinker enjoys his or her cup of coffee to the utmost. The responsibility to Kona drinkers is always on my mind when I am in Hawaii, and I hope that when you enjoy your cup of Kona coffee, you will remember that your favorite cup of coffee has been selected with care.
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