In my years as a Master Taster, I have traveled to coffee regions around the world to hand-select premium beans for Gevalia coffees. In every region, I work closely with growers, whose knowledge of and commitment to their coffee crop is a key ingredient in creating superior coffee. Just as I feel it is my responsibility to taste cup after cup in order to deliver the best to the customer, growers feel it is their responsibility to present their best beans and to offer insight into their crops.
It is very important to know about crop seasons to make sure that the same taste is cultivated year after year for a particular blend or Select Varietal. When I buy beans, I always have the correct balance of the blends in mind, and therefore am very careful of gauging the crop cycle properly. A blend can contain up to seven or eight beans, and a flawless combination must be achieved to sustain the proper taste of a coffee, batch after batch.
The superior consistency of coffees offered by Gevalia can only be achieved through a longstanding relationship with growers based on mutual trust and admiration.
Growing coffee is very much a time-honored tradition, passed down from one generation to the next. Over the years, many growers have become my close friends, and have in turn introduced me to their children (and, in some cases, grandchildren), who have begun to learn the family business. It is wonderful to return to a region year after year to see old friends and to make new ones as the new generations take over the coffee crop.
It is very important to know about crop seasons to make sure that the same taste is cultivated year after year for a particular blend or Select Varietal. When I buy beans, I always have the correct balance of the blends in mind, and therefore am very careful of gauging the crop cycle properly. A blend can contain up to seven or eight beans, and a flawless combination must be achieved to sustain the proper taste of a coffee, batch after batch.
The superior consistency of coffees offered by Gevalia can only be achieved through a longstanding relationship with growers based on mutual trust and admiration.
Growing coffee is very much a time-honored tradition, passed down from one generation to the next. Over the years, many growers have become my close friends, and have in turn introduced me to their children (and, in some cases, grandchildren), who have begun to learn the family business. It is wonderful to return to a region year after year to see old friends and to make new ones as the new generations take over the coffee crop.
2 comments:
Is Gevalia still served in the Royal Court of Sweden?
Thank you for your post. Yes, Gevalia remains the exclusive coffee enjoyed by the Royal Court of Sweden.
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